So I mentioned that besides having a website, everything else is just fluff. A bold claim.
I’m a bit cynical about the internet I guess. I’ve been around so long and seen so much come and go.
I’ve seen all sorts of promises get broken online. Things look all that, but then that’s it, it’s over. MP3.com where I bought music by some great unknown artists went down overnight. Myspace I think may still be a thing. Google Plus, that was going to be big, whatever happened to that? Seven years ago I offered training in maximising my clients’ use of Google Plus to enjoy the full benefits of that.
Facebook and Twitter are still things, but mostly unmoderated twitter is like the wild west of outright nasty comments with a few pithy ones scattered in for good measure.
Facebook started off being great because you can target ads to certain demographics and have a page to form a community of your followers but then advertisers complained that their posts were being turned off and reaching fewer people, and they were having to pay for more and more advertising to get the results the platform promised. Actually, I find it too time intensive for the meager results on offer and don’t recommend it to many clients unless I can see a definite advantage because of the industry they are in. Meager results in my case are to do with the clients who I am trying to appeal to. Others it works amazingly for, however, it is definitely not for everyone.
The other issue is that you might put a lot of effort into Facebook and Twitter, only to find yourself banned. You may not even know why. Something which you innocently posted may offend and get reported, and because you don’t actually own your Facebook or Twitter account and it is free, it can suddenly disappear. The hand that giveth can also taketh away. Or suddenly their policies change without warning. And the general public user of Facebook and Twitter can not do a thing because they do not actually own anything. They may put a lot of time and effort into their Facebook and Twitter accounts, and benefit the corporates who are Facebook and Twitter by bringing traffic etc to these platforms, but the fact is that Jo Public the Twitter or Facebook user does not own his Twitter or Facebook material and it can disappear in a flash.
There is one thing on the Internet remaining that you can own: your own website. Any effort and time you put into it is yours for as long as you pay for your domain name and hosting, (and probably longer, there is always caching). And that’s the thing about fleeting social media trends. You can’t know about the future. It’s here and now, but probably won’t be forever. So enjoy it for what it is and don’t stake your livelihood on it.